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Auto-publish your 15-second job video straight to Instagram Reels and hire where attention actually is.

2 min read · Updated July 2026 · Expertini Editorial

If the candidates you need are under thirty-five, a meaningful share of their attention lives in Reels — and a static job ad simply does not travel there. The Instagram integration for Expertini ATS closes that gap: every opening gets a 15-second auto-generated job video, published straight to your Instagram account as a Reel, automatically. Employer branding in the format the platform rewards, with zero production work.

This integration is live today, and the economics are the point: video generation and Reels publishing are both part of one Expertini subscription. No agency, no editing software, no social scheduler, no per-video cost — and the Reels post to your own Instagram account, building your audience rather than someone else's. Sign up to connect it, or browse the roster on the integrations page.

Watch the 30-second overview — no sign-up needed

01Fifteen seconds that work harder than a job board line

A Reel gives a vacancy motion, sound and brand in the first second — which is roughly how long you get before the next swipe. Expertini builds the video from the job's own details, so the role, location and hook are on screen without anyone opening an editor. For roles where employer brand sways the decision, that is a visible edge over text-only listings.

02Consistency is the real advantage

One good Reel is easy; a Reel for every single opening is what changes results, and that only happens when it is automatic. Because publishing is part of the job go-live flow, your Instagram presence tracks your hiring in real time — every role, every time, no marketing bottleneck. Candidates who bite arrive in the same hiring pipeline as everyone else.

03Your account, one subscription

Reels publish to the Instagram account you connect, under your own credentials — your handle, your followers, your brand equity. Pair it with the Facebook integration and one publish action covers both Meta surfaces. Everything ships inside the standard plan; see pricing for what is included.

Engineering notes

Platform architecture & operations

A1Connection architecture

The connection uses OAuth 2.0 against the vendor's own consent screen. The authorisation request names the minimum scopes the features need — the exact scope list is shown in the security-flow panel below, pulled from the same provider registry the application uses. The code-for-token exchange happens entirely server-side (client credentials in the token request body, per the vendor's token endpoint contract); tokens are stored encrypted at rest and are never rendered back to any screen — connection pages show presence, not values.

Token lifecycle is handled at a single chokepoint: expiry triggers an automatic refresh, rotated refresh tokens are persisted, and a refresh that the vendor rejects surfaces as a visible reconnect prompt — never as silently broken features. Revocation works from either side: disconnect here, or revoke in the vendor's own security settings.

A2Write semantics and data flow

Every data movement is an explicit action with a logged result. Writes happen on your click — or automatically only where you enabled a rule (auto-push on hire is off by default, per-provider). Reads — imports of people, accounts, or files — run when you press Import, deduplicate against what you already have (clients by name, people by email), skip rather than overwrite, and report created-versus-skipped honestly, which is why re-running any import is safe by design.

Each action writes a row to the app-activity journal (ats_app_activity): what ran, when, for which record, and the outcome — including the vendor's own error text verbatim when something fails. Usage reporting inside the ATS aggregates that same journal, so integration reporting and integration reality cannot diverge.

Anything that leaves the request path — notification fan-out, webhook delivery, activity journalling, mail — runs in fire-and-forget background threads. A slow external endpoint can never make the interface hang, and a failed side effect is logged rather than silently retried into inconsistency.

A3Operational considerations

Connections are organisation-level and gated to owner and admin roles; recruiters use the features a connection powers but cannot connect, disconnect, or reconfigure. Disconnecting removes stored credentials immediately and stops the dependent features visibly, not silently. Data already imported stays yours and editable.

Imported people arrive marked as imported with conservative privacy defaults — no consent is assumed for anyone who never filled in your application form, and retention defaults apply. Everything written is yours to take: CSV exports and the Data Export app cover the same stores the product itself reads. The exit is as open as the entrance — by design, not concession.

A4Placement in the integration topology

This integration is live in the registry today. One connection per provider unlocks every feature it powers, and the topology grid below shows the neighbouring connectors in the same capability area — statuses come from the same registry that drives the in-app hub, so this page can never claim more than the product does. For anything the catalogue does not cover, Webhooks and Zapier are the generic, documented escape hatch.

Dependency map

Connection typeOAuth 2.0 (vendor consent screen)
Scopes requestedpages_manage_posts · pages_read_engagement · pages_show_list · instagram_basic · instagram_content_publish
Callback path/apps/oauth/callback/meta/
Token exchangeserver-side; credentials in body
Secrets at restencrypted; UI shows presence flags, never values
Action journalats_app_activity — one row per action, vendor errors verbatim
Auto-push rulesoff by default, per-provider, every run logged
Registry statuslive

Interface blueprint

Structural schematic of the surface — panels, hierarchy, and interaction affordances. A contract, not a screenshot.
Connection card
● connected — presence flag
scopes: minimum required disconnect
Actions
push — explicit clickimport — deduplicated
Activity journal
Fig. 1 — Instagram: structural interface schematic. Panels and states are the contract; data shown is placeholder.

Interaction flow — states, validations, feedback

Every state below is enforced server-side; the interface reports it, it doesn't decide it.
Connectowner/admin clicks Connect on the Connectors page
Vendor consentthe vendor's own screen lists the exact scopes
Token exchangeserver-side callback; secrets never touch the browser
Connectedencrypted store; card flips with presence flag
Explicit actionspush / import / schedule — each one journalled
Consent denied → the vendor's error code surfaces in a toast, namedPlatform keys missing → honest setup pointer, not a silent bounceToken expired → automatic refresh at the chokepointRefresh rejected → visible reconnect prompt, features never break silentlyPlan below minimum → lock card names the exact plan
Fig. 2 — interaction flow: navy = states, gold = server-enforced gates, green = confirmed outcomes; tags list the edge cases and their feedback.

OAuth 2.0 security flow — Meta (Facebook · Instagram)

1
Authorisation requestRedirect to the vendor's own consent screen, naming exactly the scopes below — never more.
2
Identity challenge & consentYou authenticate with the vendor, on the vendor's domain. Credentials never touch Expertini.
3
Server-side token exchangeThe callback at /apps/oauth/callback/meta/ exchanges the code using client credentials in request body — entirely server-side.
4
Managed session stateTokens encrypted at rest; automatic refresh at a single chokepoint; presence-flag display; revoke from either side.
pages_manage_postspages_read_engagementpages_show_listinstagram_basicinstagram_content_publish
Scope list read from the same provider registry the application authorises with — this page cannot overstate or understate it.

Neighbouring connectors — Social Media

Statuses come from the live registry — browse the full catalogue →

Frequently asked questions

Is the Instagram integration available now?
Yes — it is live. Connect your account from the in-app hub and Reels can auto-publish as jobs go live.
Do I need to make the videos myself?
No. Expertini generates the 15-second job video automatically from the opening's details — no editing tools, no agency, no production time.
Which account do the Reels post to?
Your own Instagram account, connected by you. The audience and engagement you build stay entirely yours.
Is there a per-video or per-post charge?
No. Video generation and Reels publishing are included in the standard subscription — see pricing — with no separate video vendor to pay.

At a glance

  • Live today — auto-publish Reels per opening
  • 15-second job video generated for free
  • Zero production or editing work required
  • Posts to your own account and audience
  • Every role gets a Reel, not just flagship ones
  • Reaches early-career candidates where they scroll

See instagram on your own hiring.

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