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Facebook

Post the auto-generated job video and listing straight to your Facebook Page the moment a role goes live.

2 min read · Updated July 2026 · Expertini Editorial

For local, retail, hospitality and frontline hiring, Facebook is often where your next hire actually scrolls — and a Page post with a video stops thumbs in a way a text link never will. The Facebook integration for Expertini ATS closes the reach gap: when a job goes live, Expertini can publish the listing together with its auto-generated job video straight to your Facebook Page, no design tool or social scheduler involved.

This integration is live today. Expertini generates a short job video for your opening automatically, and posting goes to your own Facebook Page under your own account — your brand talking to your followers, with no third-party feed in between. It is all part of one subscription: no video-production vendor, no social-scheduling tool, no per-post fees. Sign up to try it, or see the whole roster on the integrations page.

Watch the 30-second overview — no sign-up needed

01Video posts without a video team

The reason most job posts on Facebook are plain links is that making a video per vacancy is expensive — unless the ATS does it. Expertini's job video generation turns each opening into a short, branded video automatically, and the Facebook integration publishes it with the listing. Every role gets the scroll-stopping treatment, not just the ones with marketing budget.

02Your Page, your audience, your data

Posts go to the Facebook Page you connect, published under your own account. That keeps the candidate relationship where it belongs: people who engage are engaging with your employer brand, and applicants land in your hiring pipeline alongside every other source, so you can see what Facebook actually delivers for each role.

03From publish to posted in one motion

Because posting is wired into the job-publishing flow, distribution is not a separate task someone must remember on a busy day — the role goes live and the post follows. Combined with the Instagram integration, one publish action can put the same video in front of two audiences. Connect both from the in-app hub after signing up.

Engineering notes

Platform architecture & operations

A1Connection architecture

The connection uses OAuth 2.0 against the vendor's own consent screen. The authorisation request names the minimum scopes the features need — the exact scope list is shown in the security-flow panel below, pulled from the same provider registry the application uses. The code-for-token exchange happens entirely server-side (client credentials in the token request body, per the vendor's token endpoint contract); tokens are stored encrypted at rest and are never rendered back to any screen — connection pages show presence, not values.

Token lifecycle is handled at a single chokepoint: expiry triggers an automatic refresh, rotated refresh tokens are persisted, and a refresh that the vendor rejects surfaces as a visible reconnect prompt — never as silently broken features. Revocation works from either side: disconnect here, or revoke in the vendor's own security settings.

A2Write semantics and data flow

Every data movement is an explicit action with a logged result. Writes happen on your click — or automatically only where you enabled a rule (auto-push on hire is off by default, per-provider). Reads — imports of people, accounts, or files — run when you press Import, deduplicate against what you already have (clients by name, people by email), skip rather than overwrite, and report created-versus-skipped honestly, which is why re-running any import is safe by design.

Each action writes a row to the app-activity journal (ats_app_activity): what ran, when, for which record, and the outcome — including the vendor's own error text verbatim when something fails. Usage reporting inside the ATS aggregates that same journal, so integration reporting and integration reality cannot diverge.

Anything that leaves the request path — notification fan-out, webhook delivery, activity journalling, mail — runs in fire-and-forget background threads. A slow external endpoint can never make the interface hang, and a failed side effect is logged rather than silently retried into inconsistency.

A3Operational considerations

Connections are organisation-level and gated to owner and admin roles; recruiters use the features a connection powers but cannot connect, disconnect, or reconfigure. Disconnecting removes stored credentials immediately and stops the dependent features visibly, not silently. Data already imported stays yours and editable.

Imported people arrive marked as imported with conservative privacy defaults — no consent is assumed for anyone who never filled in your application form, and retention defaults apply. Everything written is yours to take: CSV exports and the Data Export app cover the same stores the product itself reads. The exit is as open as the entrance — by design, not concession.

A4Placement in the integration topology

This integration is live in the registry today. One connection per provider unlocks every feature it powers, and the topology grid below shows the neighbouring connectors in the same capability area — statuses come from the same registry that drives the in-app hub, so this page can never claim more than the product does. For anything the catalogue does not cover, Webhooks and Zapier are the generic, documented escape hatch.

Dependency map

Connection typeOAuth 2.0 (vendor consent screen)
Scopes requestedpages_manage_posts · pages_read_engagement · pages_show_list · instagram_basic · instagram_content_publish
Callback path/apps/oauth/callback/meta/
Token exchangeserver-side; credentials in body
Secrets at restencrypted; UI shows presence flags, never values
Action journalats_app_activity — one row per action, vendor errors verbatim
Auto-push rulesoff by default, per-provider, every run logged
Registry statuslive

Interface blueprint

Structural schematic of the surface — panels, hierarchy, and interaction affordances. A contract, not a screenshot.
Connection card
● connected — presence flag
scopes: minimum required disconnect
Actions
push — explicit clickimport — deduplicated
Activity journal
Fig. 1 — Facebook: structural interface schematic. Panels and states are the contract; data shown is placeholder.

Interaction flow — states, validations, feedback

Every state below is enforced server-side; the interface reports it, it doesn't decide it.
Connectowner/admin clicks Connect on the Connectors page
Vendor consentthe vendor's own screen lists the exact scopes
Token exchangeserver-side callback; secrets never touch the browser
Connectedencrypted store; card flips with presence flag
Explicit actionspush / import / schedule — each one journalled
Consent denied → the vendor's error code surfaces in a toast, namedPlatform keys missing → honest setup pointer, not a silent bounceToken expired → automatic refresh at the chokepointRefresh rejected → visible reconnect prompt, features never break silentlyPlan below minimum → lock card names the exact plan
Fig. 2 — interaction flow: navy = states, gold = server-enforced gates, green = confirmed outcomes; tags list the edge cases and their feedback.

OAuth 2.0 security flow — Meta (Facebook · Instagram)

1
Authorisation requestRedirect to the vendor's own consent screen, naming exactly the scopes below — never more.
2
Identity challenge & consentYou authenticate with the vendor, on the vendor's domain. Credentials never touch Expertini.
3
Server-side token exchangeThe callback at /apps/oauth/callback/meta/ exchanges the code using client credentials in request body — entirely server-side.
4
Managed session stateTokens encrypted at rest; automatic refresh at a single chokepoint; presence-flag display; revoke from either side.
pages_manage_postspages_read_engagementpages_show_listinstagram_basicinstagram_content_publish
Scope list read from the same provider registry the application authorises with — this page cannot overstate or understate it.

Neighbouring connectors — Social Media

Statuses come from the live registry — browse the full catalogue →

Frequently asked questions

Is the Facebook integration available now?
Yes — it is live. Connect your Facebook Page from the in-app hub and job posts with generated videos can publish as roles go live.
Where does the job video come from?
Expertini generates it automatically for each opening — a short, branded video built from the job details. No editing tools or production work needed.
Does Expertini post to its own feed or mine?
Yours. Posts publish to your own Facebook Page under your own account — your brand and your followers, never a third-party job feed.
What does this cost on top of the subscription?
Nothing. Video generation and Facebook posting are included in the plan — no per-post fees and no separate social tools to buy. See pricing.

At a glance

  • Live today — connect your Page and post
  • Auto-generated job video included with every role
  • Publishing wired into the job go-live flow
  • Posts under your own Page and account
  • No video vendor or scheduler subscriptions
  • Strong fit for local and frontline hiring

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