Microsoft Ads Integration
TOOLS · EXPERTINI ATS

Microsoft Ads Integration

Launch Microsoft (Bing) Ads campaigns tied to a published job — a second paid-search channel, managed the same way as Google Ads.

2 min read · Updated July 2026 · Expertini Editorial

Launch Microsoft (Bing) Ads campaigns tied to a specific published job — a second paid-search channel alongside Google Ads, managed the same way, from within the ATS.

Bing's search audience and cost-per-click economics genuinely differ from Google's, and which channel performs better varies by role, industry, and region. Having both available from the same in-ATS workflow makes testing that difference practical rather than a reason to skip it entirely.

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01What it does

Connects a published job to a Microsoft Ads campaign, managed from the same in-ATS workflow as the Google Ads Connector, without needing a separate Bing Ads dashboard habit.

02Who it's for

Recruiters and hiring managers already using or considering the Google Ads Connector who want to compare a second paid-search channel for the same role, or who know their target audience skews toward Bing's user base.

03What makes this different

It's managed through the exact same in-ATS workflow as the Google Ads Connector, so running both channels for a role and comparing results doesn't require learning or maintaining two separate ad platform habits.

04Why it matters

Bing's search audience and CPC economics differ from Google's — having both channels available from one place makes testing which performs better for a given role genuinely easy, rather than a decision made once and never revisited.

05Pricing and what's included

Included on every plan, including Trial (ad spend billed separately by Microsoft) — sign up to try it.

06Support

The Help Center covers setting up a first Microsoft Ads campaign; support@expertini.com is there for anything else.

Engineering notes

Platform architecture & operations

A1Architecture: where it sits in the platform

Microsoft Ads Integration is a first-class module of the Sourcing & Job Ads suite inside the authenticated Expertini ATS workspace. The platform is deliberately server-rendered: every view is prepared by the application server and shipped as complete HTML, with no client-side framework, no third-party CDN scripts, and no build pipeline between the data and the page. What renders is what the server computed — the property that makes the interface auditable.

All persistence runs on a single search-native document store; every query carries the organisation's identifier as a mandatory filter at the lowest query layer. Tenant isolation is therefore structural — a property of how every request is composed — rather than a policy that relies on application code remembering to check.

Availability is governed by the platform's tool registry: this tool is registered from the Trial plan, and access is enforced server-side by the registry gate on every request — never by hiding a button. Plans also carry a monthly distinct-tool quota (3 / 5 / 15 / 30 / 45 across Trial→Business, unlimited on Enterprise), counted at the same chokepoint. The pricing page states both honestly: what is available, and how much of it the month includes.

A2Data model and dependency map

In production the tool reads and writes job requisitions (ats_jobs). Documents are plain, explicitly-mapped fields — mappings are provisioned ahead of first write, so term filters and aggregations behave deterministically instead of depending on inferred types.

Every distinct open is journalled to the tool-activity store — and that journal, not a parallel analytics system, is what the Reports section aggregates. The usage numbers you see are the numbers the platform actually recorded.

Anything that leaves the request path — notification fan-out, webhook delivery, activity journalling, mail — runs in fire-and-forget background threads. A slow external endpoint can never make the interface hang, and a failed side effect is logged rather than silently retried into inconsistency.

A3Operational considerations

Organisation-level settings, destructive actions, and connections are gated to owner and admin roles; recruiters operate the tool on the records they can see. Role changes apply on the next request — enforcement is at the route, not in the menu.

Failures are surfaced, not swallowed: server-side validation returns the exact field and reason, vendor errors are quoted verbatim where integrations are involved, and every write either confirms or reports. Exports regenerate on request rather than being cached — a report you download reflects the store at the moment you asked, not last night's snapshot.

Everything written is yours to take: CSV exports and the Data Export app cover the same stores the product itself reads. The exit is as open as the entrance — by design, not concession.

A4Interaction contract

The interface follows the platform's search-and-select convention: any field that names a real record — a candidate, client, or job — is a type-to-search picker over live data, never a free-typed string, which is what keeps activity trails and deduplication trustworthy. Static choices are filter-as-you-type combos rather than native dropdowns, and state transitions give explicit feedback: server confirmations surface as toasts, validation errors name the exact field, and nothing is shown as done that the server has not confirmed.

The wireframe and flow below document the structural contract of the surface — what panels exist, what order the states occur in, and what happens at every edge — rather than pixels. The layout is composed with native CSS grid and flexbox and adapts from wide desktop to a single column without separate mobile views.

Dependency map

Reads / writesats_jobs
Access gateTrial plan and above — enforced server-side by the tool registry
Monthly quotadistinct tools per month: Trial 3 / Starter 5 / Growth 15 … unlimited on Enterprise
Usage journalats_tool_activity (per open)
Tenancyevery query filtered by organisation id at the query layer
Side effectsbackground threads — never on the request path

Interface blueprint

Structural schematic of the surface — panels, hierarchy, and interaction affordances. A contract, not a screenshot.
Input panel
type-to-search record picker
run — server-side
Result panel
copyexportjournalled
Fig. 1 — Microsoft Ads Integration: structural interface schematic. Panels and states are the contract; data shown is placeholder.

Interaction flow — states, validations, feedback

Every state below is enforced server-side; the interface reports it, it doesn't decide it.
Open toolregistry gate: plan + monthly quota
Pick recordstype-to-search over live org data
Server computeorg-scoped reads; deterministic logic
Resultrendered server-side; export on demand
Journalactivity store → Reports
Plan below minimum → lock page shows the exact tier ladder, never a dead endMonthly quota reached → upgrade prompt with the count that triggered itValidation failure → the specific field and reason, inlineEmpty search → honest empty state; no fabricated matches
Fig. 2 — interaction flow: navy = states, gold = server-enforced gates, green = confirmed outcomes; tags list the edge cases and their feedback.

Frequently asked questions

Do I need to already use Google Ads to use this?
No — it works independently, though many teams run both as a comparison for the same role.
Is ad spend included in my plan?
No — the integration itself is included on every plan, including Trial, but actual ad spend is billed separately by Microsoft.
Why would Bing perform differently from Google for a role?
Bing's search audience demographics and CPC economics genuinely differ from Google's, and which performs better varies by role, industry, and region — worth testing rather than assuming.
What plan includes this tool?
Every plan, including Trial — it's not gated to a subscription tier.

At a glance

  • Included on every plan, including Trial
  • Second paid-search channel, same in-ATS workflow
  • Easy to test alongside Google Ads for a given role
  • Ad spend billed separately by Microsoft
  • No separate dashboard habit required

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